Retail Partners

let's work together!

  • Become A Partner
  • How We Work
  • Our Process
  • How We're Different

Our Partners

Become a partner

* Requirements:

Made for Retail partners with mass market large retail chains.  We appreciate your interest in our products, but if you are a small business with limited distribution — we are not able to fulfill your needs.  We encourage your business to purchase products directly at stores from our retailers, like Target.

At Made for Retail, we are passionate about providing unique, on trend assortments to our retail partners that delight your customers and deliver on your sales and margin goals. We focus on providing an easy, seamless experience for our partners by communicating proactively, achieving milestones, and shipping complete and on time.

1. We do our homework.

We shop your stores, we shop your competitors, and we make sure we understand your timelines, processes, and protocols, inside and out. We proactively ask pointed questions to ensure we will exceed your expectations.

2. We listen carefully and deliver on your requests.

Our experienced team of product designers and developers will strategically review your objectives and create products that deliver the perfect design and balanced assortment of key items & newness, while delivering on your financial goals.

3. We love to collaborate.

Our process is flexible. We often work well simply receiving initial direction from your team, then working our internal process to deliver a complete assortment. We also love to work collaboratively through the product design & development process with your team. Understanding the most efficient way to work with our retail partners is fun and rewarding.

4. We love a challenge.

We continuously think about product, materials, packaging, color, textures and costing in clever ways. We are at our best when a retailer throws us a challenge on how to deliver a reinvented best seller, a collection of products at new price points — packaged creatively, or targeting a completely incremental audience. Coming up with fresh ways to delight your customers and executing on them in production is what makes us Made for Retail.

1. Strategy

We collectively review our retail partner’s objectives and goals, collaborating and analyzing sales and market trends to create our roadmap for each project.

2. Trend Analysis

We are an inherently inquisitive team, continuously analyzing trend with our expert team of researchers. We are proficient at understanding where in the macro to micro trend cycle each unique customer and project will thrive. This enables us to drive effective trend and design application across unique and diverse categories.

3. Product Research + Development

We like to analyze surface design, color palette, item concepts, packaging and sales data to build a comprehensive, salable product mix.

4. Product Development

We excel at designing complete, curated collections. Our surface design, packaging design, item development and manufacturing expertise create results across a diverse array of materials and items, leading to a highly innovative assortment.

1. Design, Newness, Innovation & Execution.

Our core strategy is to bring strong design, newness, and innovation to products that are everyday best sellers. Balancing what makes a top seller with bringing newness through color, materials, texture, packaging, etc. This proven approach helps our retail partners continue to drive strong sales.

2. We don’t have a product catalog.

Every program and item we develop is unique and thoughtfully created to ensure it appeals to your audience. We specialize in unique, exclusive assortments.

3. Wide range of product capabilities.

We have strong long-term factory partnerships that enable us to deliver complete assortments across many product categories. This makes it easy for our retail partners to work directly with us on entire assortments or just a few key items. Seasonal décor, party supplies & favors, stationery and crafts & DIY are just a few of our capabilities.

4. Product testing expertise.

Strong relationships with independent product testing facilities provides continuous learning. This results in product development with testing requirements in mind, and helps to ensure we deliver high quality, compliant and safe products on time.

5. We are nimble.

We are a highly energetic company that works directly with our factories. No middle men. Strong backgrounds in retail, manufacturing and supply chain management reinforce our drive to exceed your expectations. This allows us to be your very effective partner in the constantly evolving retail world.

6. We are cost competitive.

We believe in great design, great quality, delivering on your margin goals and delighting your customers with strong value. We are always exploring ways to be more creative, delivering new ideas, materials, and products at an amazing value.

7. We understand retail.

Our team brings with them decades of experience at mass retailers in buying, design, product development, manufacturing and supply chain management.